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Newsletters

Build the newsletter by dragging blocks into place, send it to the customers and contacts already in your CRM, and see who opened and clicked afterwards. The lists keep themselves up to date when a customer changes status.

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Body

Choose an image

News from us

Hi {{first_name}}, here is what has happened since last time.

Read more

The main story

Tell the story in a few lines. Keep it short: the button takes them to the rest.

Read the story

Greener

One line about it.

Faster

One line about it.

Safer

One line about it.

Get in touch

The postal address and the unsubscribe link are always added at the bottom.

Save draft Next

Try it: drag a block into the mail or click it, select a block to move, copy or delete it, and change the colour under Style. Undo works too.

A newsletter that looks like you, without a designer

Start from a ready-made template, drag blocks to where they belong and set your own colour and font. Heading, text, images, buttons, columns with icons, quotes and social links are ready in the palette.

  • Four templates to start from: newsletter, announcement, offer and a plain letter.
  • Merge fields like {{first_name}} give every recipient their own name in the mail.
  • See the mail on a computer and a phone, and send a test to up to five addresses first.
From template to sent mail

  1. Pick a template

    Or start from an empty mail

  2. Drag the blocks into place

    14 kinds of block

  3. Your colour and font

    Saved as a template

  4. Send a test

    To up to 5 addresses

  5. Send now or schedule

    Date and time

The lists come from the CRM, not from a spreadsheet

A list can take its recipients from the customers in the CRM: the company's own email, the contacts ticked "Receives newsletters", or both. It is synced every night, and at once when a customer changes status. Segments narrow the list down when the campaign is sent.

  • Segment on customer status, customer type, postcode, account owner, language and interest groups.
  • Reach the people who opened or clicked recently, or the ones who never opened.
  • Customers without an email address are listed on their own, so someone can fix them.
When customers change in the CRM

  1. Bakery became a customer

    On the list at once

  2. Dentist added with an email

    On the list tonight

  3. School unsubscribed

    Never added back

  4. Gym without an email

    Missing an address

See who opened, and what they clicked

Every campaign gets its own report: opens, clicks, clicks per link and unsubscribes, day by day. The list of recipients can be filtered, so you can see who clicked and who never opened, and call the right people afterwards.

  • Open, click and unsubscribe rate, and how many of those who opened went on to click.
  • Every link with its number of clicks and the number of people who clicked.
  • Bounces and spam complaints go onto the suppression list by themselves, so they are not mailed again.
October's newsletter

  1. Opened

    46%

  2. Clicked

    12%

  3. Clicks per open

    26%

  4. Unsubscribed

    0.4%

And the rest of the newsletters

What does not fill a section, but makes it safe to press send.

  • Automated flows

    A welcome series or a follow-up that starts when someone joins a list or a group, or when a customer gets a certain status. Mails and waits in the order you choose.

  • Sign-up on your website

    A ready-made sign-up page or a form for your own website, with consent, interest groups and a confirmation mail before anyone joins the list.

  • Bring your list

    Import a CSV or Excel file with up to 50,000 recipients. The columns are recognised in Danish and English, and you state how consent was given.

  • Checked before it goes

    A campaign is not sent if a button has no link, a link still points to an example, or the unsubscribe link or your address is missing.

  • Sent at your pace

    Set how many mails may go out per minute, and pause a campaign halfway. When it resumes, nobody gets the mail twice.

  • Who may do what

    Three permissions: view the newsletters, edit them and send them. Sales can see the numbers while only a few can press send.

Questions we usually get

What gets asked before the first demo.

Can we bring our recipients from another tool?

Yes. Export the list as CSV or Excel and import it, up to 50,000 rows at a time. You pick which column is the email, first name, last name and language, and state how the recipients gave consent.

What about consent and GDPR?

Every consent is stored with the time, the IP address and the basis, and a list can require confirmation by mail before anyone joins. Every mail has an unsubscribe link, and the CRM never adds an unsubscribed person back. Erase a recipient and their deliveries are anonymised, so the reports still add up.

How do you know who opened the mail?

Opens are counted with an invisible image in the mail, and clicks go through a link that is counted before the recipient is sent on. A click counts as an open too. Tracking can be switched off for the whole installation.

Do we have to keep the lists up to date ourselves?

Not the lists taken from the CRM. They are synced every night and at once when a customer changes status, and can be set to remove those who no longer match. The list of customers without an email shows where an address is missing.

Shall we send the first newsletter together?

Create an environment with your own brand, or call and get the newsletters shown in half an hour. Bring your current list of recipients, and we can start from that.

Free demo +45 43 14 40 50